Awareness and Abundance
MERKABA values are built on our respect for the environment, and its people. If it wasn’t for our environment and all of the resources it provides, life as we know it would perish. Likewise, it takes a community of voices, doers, and educated consumers to transform the health and wellness industry from its “business as usual” approach, to one that goes beyond green-washing and genuinely makes choices that will improve the health and livelihoods of the people, all while being stewards to the environment. We strive to go beyond activism, we want to share awareness and abundance around the use of hemp so we can create and maintain healthy, resilient communities. It is time for a paradigm shift.
Food and Health Sovereignty
“Food sovereignty is the right of peoples to healthy and culturally appropriate food produced through ecologically sound and sustainable methods, and their right to define their own food and agriculture systems. It puts the aspirations and needs of those who produce, distribute and consume food at the heart of food systems and policies rather than the demands of markets and corporations.” (usfoodsovereigntyalliance.org)
Similarly, the idea of health sovereignty includes the ability to choose medicines that are socio-culturally and ecologically appropriate thereby providing practical, reliable, and contextually-relevant health care options (Kickbush 2000; Smith 2006)
Food and health sovereignty mean that individuals have the right to food and healing remedies that are local, grown in an ecologically sound manner, and affordable. We believe people should have the right to consciously vote for preventative health care options, using plants and food as medicine. MERKABA collaborates with local NZ hemp farms, supporting small farmers with the highest quality hemp oil. Hemp does not require the harmful chemical herbicides, pesticides, and fertilizers that many other crops depend on. Hemp also benefits the environment in which it is grown, absorbing carbon dioxide, breaking up compact soils, and enhancing biodiversity. In addition, all parts of the hemp plant can be utilized, thus reducing waste. Food and health sovereignty isn’t complete without accessibility. Leading us back to our vision of sharing abundance, we consciously choose to keep our prices low, so hemp and it’s benefits can be accessible to all.
Health and Healing should not cost Fortunes
There is a common misconception that health and beauty products must be expensive to work. Healing remedies always come from the Earth, provided by nature, and therefore should be abundant and accessible to all people of all socio-economic backgrounds. We want the healing properties of hemp to be known and accessible, which is why MERKABA strives to make hemp, and all of its benefits, available to all. The misunderstanding that we have to pay fortunes for something to work is simply another part of the paradigm that needs shifting, because high cost does not equate to high quality (and all it takes is looking past the “green” packaging and doing some product research to find that out). Staying true to our vision of making healing abundant and accessible to all, we’ll keep our actions in align with our values.